During my time at Cohere, I worked with more than 15 companies, developing organic and paid digital content for seasonal campaigns, new product launches and business development. Collaborating with a team and clients to capture, create and publish content, I developed campaigns to produce quality content, shared both from the client as well as part of the Cohere Content Engine, where we detailed the behind-the-scenes process and promoted the launch or latest development for these businesses.
As part of the Philadelphia-based ceramics company's efforts expand its B2C product sales, Felt+Fat relaunched its Confetti product line – its most popular item. As the kickoff to engaging the at-home audience, I was part of the team to provide content for the product launch across social media, paid content, and the F+F website.
After a semester writing for The Daily Orange’s Pulp feature section, I joined the in-house staff as an Assistant Feature Editor. I worked with the team inside and outside of production to print the newspaper four times-a-week and plan 15 weeks of print and digital stories and collectives.
During the summer following my junior year at SU, I spent six weeks with the Eagle Newspaper team. Covering parades, town meetings and other feature stories, I worked with the editors of the Eagle Observer newspaper and the Homegrown magazine to produced stories and capture photos.
The Stand prints monthly sharing the stories of the South Side Syracuse community. I first started as a content editor, laying out stories to be printed. The following semester, I spent time in the South Side community with residents sharing stories about a volunteer homeless shelter, a 40-year-old hair salon and restoring one of its neighborhoods.
In my final semester at SU, I worked with the NewsHouse staff producing feature stories about the controversial Theta Tau videos, in which the story included Knight Lab’s Soundcite audio story features of soundbites from students about campus inclusion. Another multimedia story I worked on included pieces about a MakerSpace Center on campus.
I spent Memorial Day covering two parades — Jordan and Camillus. In the morning, I photographed the Camillus parade and spoke to a few residents, and in the afternoon I was in Jordan photographing and talking to community members.
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I visited owner Hayder Abdullah and his restaurant, SUMER Restaurant, three times to talk to him about his tough circumstances in Iraq that forced him and his two cooks move to America and open the first Iraqi restaurant in the Syracuse area.
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Anna Morris has owned her beauty salon for 40 years, and it has survived through the tough history of Syracuse’s South Side. I met Anna at a town meeting I attended for another story, and I was assigned to find a small business within the community, and I reached out to Anna to setup a time to come down to the shop for a potential story.
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Road to Emmaus Ministry works with homeless and poor South Side Syracuse residents to provide groceries, health supplies and clothing. The ministry also offers two weekly breakfasts, which I attended twice for the story and to talk to a few of the ministry’s members — volunteers and residents.
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