Work with Connor

Contact & Resume

Feel free to reach out here or by email – to work together, just say Hi, or share your recipes or whatever you'd want  to see me cook next!

See ResumeConnor Fogel CF logo
headshot of Connor Fogel

LET’s Get in touch

map pin icon

GRAB A COFFEE IN PERSON

Anywhere in Greater Philadelphia area

Currently located in South Philadelphia

mail icon

email me

connorfogel5@gmail.com

Or use the form below
social media like heart icon

Follow on social

Download Resume Here

Experience

Web UX Manager, Arcadia University

Philadelphia, PA Jan 2021 – Present

  • Lead website overhaul from Drupal to WordPress through content audits, audience research, information architecture design, and content optimizations
  • Guide tactical user experience updates based on user research, usabilitytesting, and analytics in web applications—Siteimprove, Google SearchConsole, Google Analytics, and Yoast SEO
  • Write, edit, and curate content on the University website, intranet, and guide institutional subsites (Arcadia Abroad and Arcadia Exhibitions)
  • Manage and train 120+ web content editors to maintain and optimize content for SEO, accessibility, QA best practices each semester and academic year
  • Identify growth areas based on data analysis of site content and design, competition, current trends, University initiatives

Freelance Content Strategist

Greater Philadelphia Area March 2020 – Present

  • Develop professional relationships with seven small business, consulting
    and nonprofit clients, creating social media, websites, digital content
  • Work with partners to navigate the ever-changing digital marketing world, adapting new ways to connect with audiences, generate and convert leads to identified goals across organic and paid platforms
  • Use Adobe Suite and content management systems to create, present and analyze digital and print media
Transformation Yoga Project, August 2018 – Present
  • Lead community engagement campaigns, like #GivingTuesday, Yoga
    Day at the Union, September Recovery Month “30 for 30” classes, creating newsletters, blogs, calendars, social posts and press releases
  • Create and analyze weekly and monthly content across social media, MailChimp newsletters, website blogs and events
MDH Advisors, February 2019 – Present
  • Manage social media accounts for weekly posts, pulling content from author’s books, articles to build brand and audience
  • Assist Amazon #1 Best Seller book campaign — organizing campaign
    tasks, updating website pages, promoting organic and paid content
  • Research, strategize thought leadership video and blog post content

Content Strategy Apprentice, Cohere

Philadelphia, PA August 2020 – October 2020

  • Manage 15 clients across various industries – food, hospitality, real estate, redevelopment, B2C & B2B – supporting development of written brand strategy and direction
  • Create and edit written and visual content, creative messaging for campaigns, websites, content marketing, brand collateral, etc.
  • Develop Content Engine with blog posts, social media, partner engagement
  • Incorporate SEO best practices for web copy to align with client goals

Skills

Programs:

WordPress
MailChimp
Photoshop
InDesign
Premiere
Photography
Google Analytics Certified
Google Search Console
Google Tag Manager
Siteimprove
Yoast SEO
Screaming Frog
Jira
Canto
HTML Coding
ScreenCloud

Social Media:

Instagram
Facebook
Twitter
LinkedIn
YouTube

Education

Syracuse University,
S.I. Newhouse School of Public Communications

Class of 2018
B.S.: Newspaper and Online Journalism
Minor: Psychology
Dean's List
GPA: 3.61

Education

Lambda Chi Alpha Fraternity

Community Service Chair
Executive Committee Member

Syracuse Men's Club Soccer Team