Experience
Web UX Manager, Arcadia University
Philadelphia, PA Jan 2021 – Present
- Lead website overhaul from Drupal to WordPress through content audits, audience research, information architecture design, and content optimizations
- Guide tactical user experience updates based on user research, usabilitytesting, and analytics in web applications—Siteimprove, Google SearchConsole, Google Analytics, and Yoast SEO
- Write, edit, and curate content on the University website, intranet, and guide institutional subsites (Arcadia Abroad and Arcadia Exhibitions)
- Manage and train 120+ web content editors to maintain and optimize content for SEO, accessibility, QA best practices each semester and academic year
- Identify growth areas based on data analysis of site content and design, competition, current trends, University initiatives
Freelance Content Strategist
Greater Philadelphia Area March 2020 – Present
- Develop professional relationships with seven small business, consulting
and nonprofit clients, creating social media, websites, digital content - Work with partners to navigate the ever-changing digital marketing world, adapting new ways to connect with audiences, generate and convert leads to identified goals across organic and paid platforms
- Use Adobe Suite and content management systems to create, present and analyze digital and print media
Transformation Yoga Project, August 2018 – Present
- Lead community engagement campaigns, like #GivingTuesday, Yoga
Day at the Union, September Recovery Month “30 for 30” classes, creating newsletters, blogs, calendars, social posts and press releases - Create and analyze weekly and monthly content across social media, MailChimp newsletters, website blogs and events
MDH Advisors, February 2019 – Present
- Manage social media accounts for weekly posts, pulling content from author’s books, articles to build brand and audience
- Assist Amazon #1 Best Seller book campaign — organizing campaign
tasks, updating website pages, promoting organic and paid content - Research, strategize thought leadership video and blog post content
Content Strategy Apprentice, Cohere
Philadelphia, PA August 2020 – October 2020
- Manage 15 clients across various industries – food, hospitality, real estate, redevelopment, B2C & B2B – supporting development of written brand strategy and direction
- Create and edit written and visual content, creative messaging for campaigns, websites, content marketing, brand collateral, etc.
- Develop Content Engine with blog posts, social media, partner engagement
- Incorporate SEO best practices for web copy to align with client goals
Skills
Programs:
WordPress
MailChimp
Photoshop
InDesign
Premiere
Photography
Google Analytics Certified
Google Search Console
Google Tag Manager
Siteimprove
Yoast SEO
Screaming Frog
Jira
Canto
HTML Coding
ScreenCloud
Social Media:
Instagram
Facebook
Twitter
LinkedIn
YouTube
Education
Syracuse University,
S.I. Newhouse School of Public Communications
Class of 2018
B.S.: Newspaper and Online Journalism
Minor: Psychology
Dean's List
GPA: 3.61
Education
Lambda Chi Alpha Fraternity
Community Service Chair
Executive Committee Member
Syracuse Men's Club Soccer Team
